Recently, people’s demand for health care products is increasing, a variety of health care products are emerging, but with the increasing development of the market, the health care market also began to gradually move towards segmentation, the emergence of health care products for different groups of consumers, these health care products for the packaging of bottles also have the requirements of the need for different groups of consumers, the target of the design of the product.
Elderly market is the highest share of the health care market, with the acceleration of the aging process, the number of elderly people continue to increase, health food due to a variety of efficacy components or iconic ingredients in the storage process is susceptible to air, temperature, humidity, light, microbial and other factors and the occurrence of a variety of complex physical, chemical or biochemical changes. Therefore, the requirements for bottles containing health products sealed light preservation, not easy to overflow, etc., for independent consumption of health products bottle packaging should be considered mainly for the elderly to use the convenience, ease of use and so on. For gift-giving part of the health care bottle packaging should be considered exquisite, as well as materials and so on.
Children’s health care market, this market health care bottle packaging can be appropriate use of cartoon images and other packaging to attract the interest of children’s consumers, at the same time, try to use the CRC cap , to avoid accidental ingestion of children.
